Archive for October, 2009

head over heels.

You’ll have to look closely at each ad to see the other meaning, more than just the shoe itself.

flat shoes city lights shoes

red shoes

October 8, 2009 at 10:02 pm Leave a comment

let’s assume the position.

I was in a board meeting this week and a comment was made regarding restaurants and how items are placed on the menu is designed to push the products the restaurant wants to sell.

It got me thinking from how we display and push the products/services we want consumers to purchase to how items should be positioned on a web page for maximum revenue potential. I started to research more about this and came across a great article on this very topic.

Here is an awesome article by Alexander Felfernig et al (Persuasive Recommendation: Serial Position Effects in Knowledge-Based Recommender Systems), discussing how to maximize interactive selling.  In one of the tests, products are randomly placed in different orders for different consumers, each with slightly different variations. Results repeatedly show the first product receives 2 times more purchases than any other positioning.

October 6, 2009 at 10:19 pm Leave a comment

the psychology of buyology.

buyologybookThis is an amazing book I just finished and wanted to recommend to you. The most interesting take-away is people don’t even know the real reasons why they buy, so survey and focus groups do not really work.

Case in point. A study was conducted on smokers and their reactions to warning labels, designed by the government to curtail smoking. Before the brain scans, responders were given a paper survey- asking them are they more self aware and cautious when seeing the warning labels on the packets. Many responded they do curtail their smoking behaviors because of the warning. Now these responders were given images to view under brain scan tests and data showed there’s increased activity in the brain (the the pleasures and craving parts of the brain) when the labels are prevalent. Go figure –  smoking actually increased in parts of the world where warning signs are mandated. Hmmm.

That’s just one example of the many ways your brain responds to marketing messages. Do you honestly think sex sells? Read to find out!

October 6, 2009 at 9:45 pm Leave a comment


blog.


Wonders and musings by Christina Gunn. Also, a collection of some of the most innovative minds in strategic marketing to invoke action and collaboration.

seize the day.

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