Archive for March, 2011

less is more.

We all know that less is more; that being able to express a complex idea in a simple way takes a lot of thought. Granted, it takes years of brand development to train the mass on your brand message, but these are quite good! These simple print ads show you can get your point across simply and elegantly through visual communication.

 

Olay: Undo the signs of aging.

Olay: Undo the signs of aging.

CNN: No story gets away.

CNN: No story gets away.

Lego: Let their imagination grow. Create objects with Lego pieces.

MTV: Michael Jackson tribute.

MTV: Michael Jackson tribute.

Kit Kat; Take a break from the annoying horn at FIFA and get a Kit Kat.

Kit Kat; Take a break from the annoying horn at FIFA and get a Kit Kat.

You can see more of these minimalist goodness here.

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March 18, 2011 at 10:54 pm Leave a comment

the mvps.

It seems MVPs are awarded to players on teams who demonstrate the most value to the team’s success. This may not be the top scoring player, it may be the best defensive player against the most feared competitor. Like sports, brands in marketing are also evaluated for its significant contribution to an organization’s market might. The linked below are the world’s 100 Most Valuable Global Brands.

Top 100 Global BrandsCourtesy BrandZ

It’s a great read and I’ll summarize for some of you busy marketing execs on the 15 take-aways on why these brands are where they’re at:

  1. Invest in a strong brand
  2. Build trust
  3. Use heritage to create authenticity
  4. Deliver on the experience
  5. Make it personal
  6. Move from philanthropy to responsibility
  7. Go multi-channel
  8. Don’t ignore social media
  9. Think mobile
  10. Adapt your brand to the BRICs
  11. Don’t forget your business customers
  12. Offer value and price will follow
  13. Tackle the own-brand challenge
  14. Take a position
  15. Brand leadership comes from the top

March 5, 2011 at 10:40 pm Leave a comment


blog.


Wonders and musings by Christina Gunn. Also, a collection of some of the most innovative minds in strategic marketing to invoke action and collaboration.

seize the day.

March 2011
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