Posts tagged ‘brand loyalty’

via the recession.

Now this is something admirable. Rather than lowering its price on core products, Starbucks introduced a new product for the recession to combat lower-price competition. 

What was once known as a step-child in the gourmet coffee business, instant coffee is gaining new grounds with brand giants such as Starbucks. Via Ready Brew, Starbuck’s newest line, is intended to capture price-conscious consumers who would otherwise go for lower price competitors such as Dunken Donuts or McDonald’s. 

Via ” offer[s] time-strapped Starbucks loyalists a chance to stretch their dollars and sustain their Starbucks brand consumption frequency.”

Check it out!

March 23, 2009 at 8:45 pm 2 comments


blog.


Wonders and musings by Christina Gunn. Also, a collection of some of the most innovative minds in strategic marketing to invoke action and collaboration.

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