Posts tagged ‘icon’

mj the brand.

Michael Jackson was indeed a brand icon. Harvard Business School’s contibutor, John Quelch, wrote on the things which made MJ a brand icon. Specifically:

Start early. Michael began entertaining at the age of four.

Let go. Jackson went solo in 1972 at the age of 13.

Break out. Jackson was a multidimensional entertainer.

Get help. He often acknowledged the inspiration he received from James Brown, Diana Ross and other artists.

Be visible. The moonwalk that we could all try to imitate. The glove. The uniform. Neverland.

Go global. Jackson’s music and videos easily transcended national boundaries, as well as race, age and gender.

Crown yourself.  Jackson christened himself “The King of Pop.”

Be vulnerable. Jackson was quirky, eccentric, mysterious.

Give back. Some 39 charities benefited significantly from his support.

Die young. When a brand icon is torn from us prematurely, unexpectedly, it figures even larger in our collective memory.

Full article here.

About Author: John is a non-executive director of WPP Group plc, the world’s second largest marketing services company, and of Pepsi Bottling Group.

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June 27, 2009 at 9:44 pm Leave a comment


blog.


Wonders and musings by Christina Gunn. Also, a collection of some of the most innovative minds in strategic marketing to invoke action and collaboration.

seize the day.

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