Posts tagged ‘recession’

i value the devalue speech.

Wow. A new one was given to the Prime Minister of the UK by journalist, Daniel Hannan on how the PM continues to spend and borrow the country further into debt. This is classic constructive criticism. Classic.

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March 25, 2009 at 10:00 pm Leave a comment

via the recession.

Now this is something admirable. Rather than lowering its price on core products, Starbucks introduced a new product for the recession to combat lower-price competition. 

What was once known as a step-child in the gourmet coffee business, instant coffee is gaining new grounds with brand giants such as Starbucks. Via Ready Brew, Starbuck’s newest line, is intended to capture price-conscious consumers who would otherwise go for lower price competitors such as Dunken Donuts or McDonald’s. 

Via ” offer[s] time-strapped Starbucks loyalists a chance to stretch their dollars and sustain their Starbucks brand consumption frequency.”

Check it out!

March 23, 2009 at 8:45 pm 2 comments


blog.


Wonders and musings by Christina Gunn. Also, a collection of some of the most innovative minds in strategic marketing to invoke action and collaboration.

seize the day.

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